How your media events really gain traction
Media events attract publicity and promotional coverage. They give your company direct opportunities to raise awareness of what you do while you connect with prospective clients and show them your...
View ArticleThe Myth of the Big Splash
If you don’t have time to read this whole article, here’s the most important takeaway: don’t spend your entire budget on the equivalent of a Super Bowl commercial. While this may be a viable strategy...
View ArticleClik here to view.
Why should I care? Make the most of your media pitch
I’m back to talk about one of my favorite subjects – The importance of strategic communication planning. I was reminded this week of just how abbreviated our media cycle has become. While we all live...
View ArticleAll Business is Family Business
I was asked recently about my perspective on owning a small business. When considering how to best describe it, the closest parallel I could think of is caring for a large family. When you think about...
View ArticleThe What and Why of AP Style
You may have heard the term “AP style” in connection with some copy written by your communications department or public relations agency. What exactly is AP style, and why would you use it? That’s what...
View ArticleProtected: CLIENTS SAY IT BEST
Password Protected To view this protected post, enter the password below: Password: Submit
View ArticleThe Psychology of Color in Graphic Design
Color is one of the most powerful elements in graphic design. The use of a specific color has the potential of subtly influencing perceptions and emotions of people viewing your ads or marketing...
View ArticleFinding New Reasons to Be Thankful for Manufacturing in the Time of Coronavirus
The world looks a lot different this month. Whatever you call the virus – novel coronavirus, COVID-19, SARS-CoV-2, etc. – it’s had a profound effect on all of our lives. But while the dgs team has been...
View ArticleReimagining Events in the Age of Social Distancing
Events are still an excellent tactic for helping your marketing communications gain traction among your target audiences. Social media and advertising are great tactics too, but nothing can replace...
View Article“Pick Me”: How Customers Choose Products and Develop Loyalties
Whatever you make and whoever constitutes your ideal customer, your ability to make a sale demands that you build awareness among your target audience. But awareness alone isn’t enough to inspire a...
View Article